Digital business card market remains untapped, says mTap founder Roopak

The idea behind establishing the mTap brand stemmed from a desire to revolutionise the way professionals network and exchange contact information. In today's fast-paced, tech-driven world, the traditional method of exchanging paper business cards can seem outdated and inefficient.

At a time when sustainability and technological innovation are becoming increasingly paramount, we recognised an opportunity to create a solution that not only aligns with these values but also enhances the overall networking experience for professionals, said RoopakNaresh Gupta,Founder of Kolhapur-based mTap Digital Business Card. Our journey into the business began with digital business cards based on NFC (Near Field Communication) technology, he told Bizz Buzz in an exclusive interview.

How is the penetration of digital business cards in India and what are the projections for growth?

Despite the technological advancements and the increasing shift towards digital solutions, only 8 per cent of businesses currently utilise digital business cards. This statistic underscores a largely untapped market with significant growth potential. In contrast, the traditional business card industry remains robust, with 10 billion business cards printed annually in the United States alone. This massive volume of printed business cards highlights both the enduring importance of business cards in professional networking and the vast opportunity for digital alternatives to capture market share.

The disparity between digital adoption and traditional usage suggests that businesses and entrepreneurs offering digital business card solutions could find a lucrative and expansive market. The transition from physical to digital business cards could offer numerous benefits, such as cost savings, sustainability, and enhanced connectivity, aligning with modern business practices and environmental considerations. Thus, the digital business card sector represents a promising avenue for innovation and market expansion.

How does embracing NFC technology future-proof networking strategies, especially in India's tech-savvy market?

In a market like India, where technological advancements are rapidly reshaping industries, embracing NFC technology is a surefire way to future-proof your networking strategies. As more professionals and businesses adopt tech-savvy solutions, solutions like mTap will become increasingly relevant and sought-after. By being an early adopter, you not only position yourself as a forward-thinking professional but also ensure that your networking efforts remain efficient, sustainable, and aligned withthe evolving landscape.

In what ways do mTap NFC cards help professionals stand out digitally in India's competitive business landscape?

In India's fiercely competitive business landscape, standing out from the crowd is crucial. Our firm mTap's NFC cards offer professionals a unique opportunity to do just that – digitally. By leveraging the ability to convey a wealth of information through a single tap, you can make a lasting impression on potential contacts, demonstrating your adaptability to cutting-edge technologies and your commitment to interactive and sustainable business practices.

Could you provide examples of how embracing the convenience of NFC technology enhances networking efficiency?

Embracing the convenience of NFC technology through mTap's innovative solution can significantly enhance networking efficiency in various ways, streamlining the entire process from initial connections to nurturing long-term professional relationships. One of the most immediate benefits is the seamless nature of exchanging contact information and rich multimedia content at networking events or conferences.

Beyond the initial connection, mTap's integration with CRM systems can revolutionise post-event follow-up processes. Envision seamlessly syncing new contacts and their associated information directly into your CRM platform, eliminating the need for manual data entry and reducing the risk of human error. This automation not only saves time but also ensures that no valuable connection slips through the cracks, enabling professionals to nurture and cultivate relationships more effectively.

Furthermore, mTap's ability to facilitate instant content sharing can significantly enhance engagement and interactivity during networking sessions or product demonstrations. mTap's real-time updating capabilities ensure that professionals are always sharing the most current information about their products, services, or portfolios, fostering a sense of reliability and professionalism throughout the networking journey.

Please elaborate on mTap, the idea of establishing the brand and its USP?

mTap's USP lies in its innovative integration of NFC technology into the networking sphere. While the concept of digital business cards or contact exchange apps isn't entirely new, our approach sets it apart by harnessing the power of NFC to enable seamless, contactless sharing of professional information with a simple tap.

Imagine the convenience of being able to transfer your entire digital profile - complete with up-to-date contact details, social media links, multimedia portfolio, and even payment information – to another professional's smartphone with just a gentle tap of your mTap device. This effortless exchange not only eliminates the need for physical business cards but also ensures that the information shared is always current and accurate, eliminating the frustration of outdated or incorrect contact details.

Moreover, mTap's commitment to sustainability resonates strongly in today's eco-conscious business landscape. By eliminating the reliance on paper cards, which often end up in landfills or recycling bins after a brief lifespan, mTap positions itself as a forward-thinking solution that aligns with businesses and individuals; increasing emphasis on reducing their environmental impact.

What is the growth path you may have planned for mTap? What are your projections for the future?

We envision mTap's growth path to have a multi-pronged approach to solidifying its position as a leader in the professional networking and contact exchange space. As more businesses and individuals embrace sustainable and tech-savvy practices, the demand for innovative solutions like mTap is likely to surge exponentially. On the product front, we are looking forward to continuously enhancing and expanding our offerings to meet the evolving needs of professionals across various industries. We are also focused on strategic partnerships and collaborations with industry leaders, event organisers, and professional associations to increase brand awareness and establish itself as the go-to solution for modern networking practices.

How does mTap NFC technology revolutionise the traditional method of exchanging contact details?

mTap's NFC technology truly revolutionises the traditional method of exchanging contact details by transforming what was once a cumbersome and inefficient process into a seamless, dynamic, and eco-friendly experience. Imagine attending a networking event or conference, armed with your sleek mTap device instead of a bulky stack of paper business cards. As you engage with potential clients, partners, or collaborators, the exchange of contact information becomes a seamless ritual – a gentle tap of yourdevice against their NFC-enabled smartphone, and voilà! Your entire digital profile, complete with up-to-date contact details, social media links, and even multimedia elements, are instantly transferred.

mTap's true magic lies in its ability to transform the networking experience from a transactional exchange of static information into a dynamic, immersive encounter. By enabling the seamless sharing of rich multimedia content, such as portfolios, presentations, and even payment details, mTap empowers professionals to craft a truly captivating first impression. Imagine being able to showcase your latest design projects, demo your innovative software, or even facilitate on-the-spot transactions–all with the simple tap of your mTap device.

Can you elaborate on how mTap NFC business cards elevate professionalism in networking interactions?

First impressions are everything when it comes to professional networking. mTap NFC business cards elevate professionalism by allowing users to convey a distinct image of tech-savviness, efficiency, and forward-thinking right from the outset of an interaction. With mTap, by embracing cutting-edge technology and ditching the clutter of physical cards, you immediately establish yourself as a forward-thinking individual who values efficiency and sustainability – qualities that resonate deeply with modern professionals.

But mTap's impact on professionalism extends far beyond the initial exchange. With the ability to showcase your work, portfolio, and unique value proposition through rich multimedia elements, you can craft a truly captivating and engaging experience for potential connections. This level of immersion and interactivity not only leaves a lasting impression but also fosters a deeper understanding and appreciation of your professional capabilities.

mTap's commitment to sustainability aligns seamlessly with the values and practices of eco-conscious professionals. By ditching paper cards and embracing a digital solution, you demonstrate your dedication to reducing environmental impact–a quality that resonates strongly in today’s socially responsible business landscape.

What are the key features that simplify connections using mTap NFC cards, and how do they benefit users?

The key features that simplify connections using mTap NFC cards are designed with the users' convenience in mind. By enabling instant sharing of not just contact details but also social media links and even payment information with a single tap, mTap saves you valuable time and ensures accuracy. But that's not all–the ability to update your digital business card in real-time means your contacts always have access to the most current information about you. And let's not forget the seamless integration with CRM systems, which streamlines lead management and follow-up processes, making networking not just easier but also more effective.

How do you see mTap NFC cards seizing market potential amidst India's growing tech adoption and business networking opportunities?

As India continues to embrace technological advancements and the business networking landscape becomes increasingly digitised, mTap NFC cards are well-positioned to seize significant market potential and establish themselves as a pioneering solution in the realm of professional networking. India's rapidly growing tech industry and the increasing adoption of digital solutions across various sectors present a fertile ground for mTap's innovative offering. As businesses and professionals alike prioritize efficiency, sustainability, and a tech-savvy image, the demand for solutions like mTap's NFC-enabled networking cards are likely to surge.

By capitalising on India's growing tech adoption and the increasing demand for innovative, sustainable, and efficient networking solutions, mTap NFC cards have the potential to disrupt the traditional networking paradigm and establish themselves as a pioneering force in the industry.